As more buyers place reservations for their future homes in Tampa’s Altura Bayshore, designers of the 22-story luxury condominium tower this week pulled back the curtain to preview the look, feel, and style of interior spaces that homeowners will enjoy.

Combining classic style with a modern Parisian ethos, residents and their guests will experience spaces wholly unique in Tampa Bay, with features that provide relaxing comfort and are designed to spark conversations. Interiors will feature lavish furniture, luxurious floors, classic ceiling elements, and dynamic art pieces throughout the lobby, elevators, halls and the one-of-a-kind rooftop pool and spa deck atop the tower.

“We started by taking inspiration from the neighborhood around Bayshore Boulevard, which is full of so many exciting and wonderful restaurants and shops,” said Troy Beasley, principal of the long-time Florida-based design firm Beasley & Henley that designed interior spaces at Altura. “There is so much to discover nearby, and so we wanted a tower that had much to discover inside as well.”

The tower’s unique appeal has led to a rush of visits to the Sales Gallery on West Barcelona Street and reservations by buyers. Only three penthouse residences remain unreserved.

Unlike many towers that too often look the same inside and out, Beasley said he wanted Altura residents to have a special experience when arriving inside their tower. He knows many buyers will be very well traveled, and will be familiar with interior spaces at hotels, shops, and restaurants in New York, Chicago, Los Angeles, London, and elsewhere. In response, Altura’s spaces are made to exceed expectations.

The differences begin the moment residents enter the lobby space. Instead of stark white floors that are common in other towers, Altura will have more sophisticated stone tiles and hewn chevron wood floors that give a natural and interesting energy. A staffed, gracious front desk space will be framed in dynamic artwork. Furnishings will be an expression of modern Parisian style, with a sense of warmth, comfort and historical relevance – including luscious fabric couches, shelves with unexpected art pieces, and wood-paneled walls with metal trim tracing Art Deco curves. A mix of classic, such as plaster ceilings, will mix with more contemporary elements, such as gold, bronze, and silver in coffee tables, pendant lighting, and frames.

Beasley said that these custom blended styles present in the lobby “bring style and comfort and make people stop and look, in addition to sparking a conversation”.

Beasley brought to the Altura tower his firm’s extensive experience working with the luxury residential property developer, The Ronto Group. The companies have collaborated on multiple other towers, including the hugely successful Omega project in Naples.

“Troy and his team have an impeccable eye for style that truly appeals to residents of our towers,” said Anthony Solomon, owner of The Ronto Group. “Besides making beautiful spaces, they make environments that residents truly enjoy living in.”

Moving up into the Altura tower, Beasley designed a rooftop club room for residents and their guests that has expansive spaces, comfortable couches, and a fireplace for relaxing and taking in the view of Bayshore Boulevard below.

Beasley also helped design a signature element at Altura, the one-of-a-kind outdoor rooftop experience that occupies the full rooftop of the tower, complete with a rooftop pool, rows of cabanas, bar spaces and a sunset terrace. The wrap-around rooftop layout means residents will have views of Hillsborough Bay and Bayshore Boulevard to the east, western sunset views towards Old Tampa Bay, northern views of Downtown Tampa and views to the south as well.”

In addition to shared spaces, Beasley & Henley designed two guest suites that are available for residents to reserve when friends and family come to visit.

“We think it is very important to design with longevity and creativity in mind to stand the test of time,” Beasley said, “and stand apart beautifully in the skyline above Bayshore. Altura will be its own place, wholly unique.”

Fast Facts:
22 stories
2910 W. Barcelona St.
Developer: The Ronto Group
73 residences, including six penthouses
Priced at $1 million to $2.9 million
Residences at 2,176 to 3,575 square feet


The Altura Bayshore staff is committed to serving you during this unprecedented time. We remain available by appointment to meet with you at our on-site sales gallery. If you have any questions our two Sales Associates will be happy to speak with you, please reach out to them by using the info below.

Krista Maddox - Smith & Associates Realtor


Sales Executive Cell number – 813-340-0505

Kim Stallings - Smith & Associates Realtor

Kim Stallings

Sales Executive Cell number – 813-810-8254

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